Racist Vitriol Against Cheerios for Interracial Ad

A Cheerios ad featuring an interracial family has drawn a spate of racist comments, forcing maker General Mills to disable comments on its most recent YouTube video.

In the thirty-second ad, a young girl asks her white mother whether Cheerios are really good for the heart.  The mother responds affirmatively; and in the next scene, a black father wakes from a nap to find Cheerios piled on his chest.  The ad ends with the word “Love” against a background evocative of the cereal’s familiar yellow box.

According to AdWeek, although television shows frequently feature interracial couples, that is less true in the commercials.  They report that this heartwarming ad has drawn fire in the YouTube comments section, and has

devolved into an endless flame war, with references to Nazis, “troglodytes” and “racial genocide.”

To its credit, General Mills has not caved to its racist detractors and has promised that the ad will  “absolutely not” be pulled.  Meredith Tutterow, associate marketing director for Cheerios, told the New York Times, “There are many kinds of families, and Cheerios just wants to celebrate them all.”

More than 1,700,000 viewers have seen the ad in the first six days since its release on May 28, 2013.  Although the hate-filled comments are no longer available on the site, the “thumbs up/thumbs down” feature is still visible; and there, viewers have been strongly positive—with 20,101 voting “thumbs up” and only 1,369 “thumbs down”.

What does the Catholic Church say about interracial marriage? 

The Church teaches that marriage is allowable between any eligible man and any eligible woman.  Race is not an issue, since all are created equal in the eyes of God.

The Catechism of the Catholic Church says:

Created in the image of the one God and equally endowed with rational souls, all men have the same nature and the same origin.  Redeemed by the sacrifice of Christ, all are called to participate in the same divine beatitude:  All, therefore, enjoy an equal dignity.

(CCC 1934)



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What Are Your Thoughts?leave a comment
  • That was cute. Shame on people for being bigots.

  • yacope

    Some people are just too stoopid to realize that COLOR is only skin deep. We are ALL humans and children of God.

  • yacope

    BTW that is a very nice video…anyone that sees something ugly here needs to re-examine their lives.

  • Karen LH

    People are nuts. The AdWeek article has the same sort of crazy comments.

  • Vet

    These racists are some of our home grown terrorists, who like their Taliban and Al queda cousins “hate” for ridiculous reasons. I served ten years of my life for this country and I will always see them as cowards who hide behind a computer screen.

  • CutTheBull

    The characterization of the ad as merely “interracial” is a deliberate blurring. Like huge numbers of ads on TV and print media, it pairs off white women with black men. Haven’t noticed that? Turn on your TV and LOOK. If the goal were just to show “interracial”, there would be many other combinations to show, but they are almost never seen. Instead, it’s the endlessly repeated black men and white women. Why? Another standard advertisement schtick is the stereotypical stupid white guy – he can be seen in thousands of ads. This is often erroneously commented on as portraying “men” that way, but it is in fact WHITE men – GO LOOK. The white female-black male ad must be seen against this background. The lib media wages a constant war against white men, trying to desexualize them by portraying their women always with blacks, and portraying white men as stupid, clumsy unfasionable, unhip, old, and out of it. My theory as to why they do this is because white men are the main, and actually the only significant enemy of the liberal establishment. The libidiots falling all over each other to toss race cards about this ad have it backwards – it represents part of racist campaign against white men.