An artist friend sends this along…

There is some truth to this quote by Jeff Hammerbacher :
“The best minds of my generation are thinking about how to make people click ads. That sucks.” [1]
If there is indeed a correlation between silence and creativity , then beware of what we, the geeks, have created. We’ve built Facebook, Twitter, Pinterest and many other services that are designed to tap into the same part of your brain that addicts people to slot machines …all with the goal of getting you to click on our ads. We want to bring you back, over and over and over again so that you’ll click on the ads and make us rich. That sucks (for you, not for us :-)).
The best way to sell art is to produce art that is so good they can’t ignore you . To do that, you need to spend time quietly…..the opposite of what the best tech minds of our generation are trying to get you to do. We, the geeks, simply can not allow you that quiet time, because that might make you rich instead of us. We need you to be a consumer, not a producer.
So……beware the geeks. If you let us, we’ll be happy to take your time, your money and your future.
Sincerely,
Clint Watson

FASO Founder, Software Craftsman and Art Fanatic

This guy sounds like he’d get along great with Barb Nicolosi.

  • http://www.likelierthings.com Jon W

    Turns out a 30 year-old ad man in Laconia already discovered this one weird trick to getting people to click on ads. Facebook execs hate him!

    • Harpy

      Now *that’s* funny!

    • Beadgirl

      Ha!

      I’ve wondered whether statements like that actually work to get clicks, but I’m afraid of the answer.

  • Ted Seeber

    What gets me is that online Adverts are truly a war of numbers.

    One in a thousand will click on your add. One in a thousand who click will actually buy what you are selling. That means the advert needs a million page views to equal ONE sale.

    Unless the cost per click is 1/1000th of a sale, or the cost per view is 1/1,000,000th of a sale, the people who are really being taken for a ride are the businesses that advertise online.

  • http://stevenadunn.wordpress.com Steven Dunn

    I just awoke and I’m having my morning coffee, so I’m a little stream-of-consciousness at the moment:

    I started working in software 7 years ago because I wanted to make something important, and most of what I’ve found is this shallow ad-click business. I recommend to everyone here 2 books: The Shallows, by Nicholas Carr and You are not a Gadget, by Jaron Lanier. The first is about the way the internet is built on addictive and distracting designs, while the second is a wide-ranging collection of thematically-grouped essays on modern technology and how we relate to it. I expected it to be another straightforward criticism of certain controversial parts of technology like The Shallows, but it’s a deep and profound book, easily the most insightful contemporary book on technology I’ve ever read.

    My own sad conclusion is that the Internet as currently constructed cannot support anything substantial. We wanted to put the books online and create a global network of intelligent interconnectivity but instead we’ve only gotten Wikipedia, reddit, and social media. I don’t know if we’re ever going to make, as a people(however broadly defined), the realization that the type of media is more important than the content of the media(“The medium is the message,” as that good Catholic Marshall McLuhan once said), or more importantly that there is no such thing as a benign media. Instead there’s been a serious abuse of goodwill as the promises of the Internet have devolved into the lowest common denominator.

    Personally I’ve retreated from the Internet into books and writing, and I’m looking for software jobs where I get to make something substantial and legitimately useful. I think everyone in technology needs to step back and evaluate how their actions are really effecting society at large. But that won’t happen as long as the money is coming in hand over fist. Coming back to McLuhan, Fr. John Hardon is (allegedly) reported to have said McLuhan told him: “The modern media is involved in a Luciferian conspiracy against the truth.” That’s about right, I think, but not only at the level of content, but of understanding.

  • Tim Jones

    Very insightful. I spent a long time in product, labeling and package design, etc… It can be pretty soul-killing work, unless you’re one of the lucky ones shallow enough to really care about such things. It needn’t be that way, necessarily. You would think that package designers would be leading the way in designing more efficient and less wasteful packaging, but it ain’t so. It’s all driven by sales, and wasteful packaging very often sells better. It’s all about being on the latest trends (a pursuit in which I gradually lost any interest). You end up spending most of your time designing things that, even if you do a great job, you feel bad about because of the very nature of planned obsolescence and cheap disposable culture. It’s bad for us, even when done well. In many cases *especially* when done well.

    “Laymen can do the Church and the world an immense favor if in their lives they replace consumerism with a concern for real beauty and so form their children.” – Fr. Thomas Dubay

  • Rachel

    Beware of Geeks bearing .gif’s


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