In Defense of Llewellyn


I came across something yesterday that went after Pagan Publishing for only putting “101″ type books into the marketplace. As such commentaries do, the writer ended up taking a swipe at one particular publisher: “Publishers like Llewellyn have a place, they are there for the beginners and complete newbies . . ” Criticism of Llewellyn is nothing new in the Pagan Community. Being the largest “Metaphysical/New Age” publisher in the United States they are always going to be under a certain level of scrutiny.

I’m not always a huge fan of the things published by Llewellyn. They do publish a lot of 101 type books, and seem to think that books on “The God” are toxic, but they are also a business. I assume they publish a lot of 101 and strictly Goddess stuff because it sells. Despite what some think, Llewellyn is not a public service, they are an active, money-seeking enterprise that employs a lot of hard working people*. A part of me hopes that Llewellyn continues to churn out books that I would never buy so those folks stay employed.

I was talking with a friend about Llewellyn and the state of Pagan Publishing last night and she asked me “how many 101 books do we need out there?” There’s a part of me that wants to answer “five or so and these are the ones” but the real answer is “as many as the market-place can handle.” I’m not Ayn Rand or anything, but publishers are in business to make money, if they (and their writers) can profit from ten more 101 books so be it**. On a less capitalistic note, different authors are going to speak to different people. A book that was popular fifteen years ago may not appeal to the next generation of readers. 101 type books go in and out of print quickly too, so there probably aren’t as many out there as most of us assume.

Yes, Llewellyn prints a lot of beginner things, but they also print a lot of really great stuff, things they really can’t be making any money on. This past summer I visited the Barnes and Noble on 5th Avenue in New York City. As the flagship B&N store I was expecting great things. It ended up being just like almost every other B&N I’ve ever visited, but I decided to check out the Magical Arts section anyways. The selection there was a better than average (but not as good as at some independently owned New Age/Occult stores), but I really didn’t expect anything to jump out at me. I was wrong.

There in the stacks was a copy of The Long Lost Friend, one of the most important grimoires in American history. It wasn’t just a copy of The Friend either, it came complete with an introduction to the text, a biographical sketch of John Hohman (the original writer), and nearly every spell that’s ever been included in the various reprints of the book. There were also hundreds of footnotes, all meticulously researched. This edition even included the original German version of The Friend (not that I read German). Finding this edition made me giddy my friends, and it was published by Llewellyn.

Llewellyn and author/editor Daniel Harms did all serious students of the occult and magick a real service with the publication of this edition of The Friend, and it wasn’t an aberration either. Llewellyn publishes a lot of good stuff, it’s just that most people aren’t looking. 2005 saw the (Llewellyn) publication of Secrets of the Magickal Grimoires: The Classical Texts of Magick Deciphered by Aaron Leitch, a beautiful book full of magick and history from the Renaissance and earlier. Grimoires is an impressive volume and is representative of the fabulous design work Llewellyn often does, and the chances it will sometimes take with a book.

While not Triumph of the Moon or Doreen Valiente’s The Rebirth of Witchcraft, Michael Howard’s Modern Wicca: A History From Gerald Gardner to the Present was an intensely personal and well told story from someone who is a true living and breathing piece of Craft history. Instead of just heaping contempt on Llewellyn (and other large publishers) I wish more people thanked them for the publishing and marketing of important history like Howard’s. All of those 101 things allows Llewellyn to put out books like Modern Wicca, a significant book on our history that I’ll be going back to for years to come.

Unknown to a lot of people are the scholarly and collectible editions Llewellyn has put together on various magickal practices and personalities. Upon seeing the 2010 hardcover edition of The Grimoire of St. Cyprian – Clavis Inferni I nearly began drooling. That’s a serious text for the serious student of the occult and history. While Llewellyn is a business, books like that are a true god-send for many occult seekers, even with the hefty price tag. (There are several other volumes out there like St. Cyprian also published by Llewellyn and written by Stephen Skinner, oh my kingdom for 500 dollars of mad book buying money.)

If you want more intellectual reading and an escape from 101 type books then track down a copy of Aleister Crowley and Dion Fortune: The Logos of the Aeon and the Shakti of the Age. Yes, Llewellyn publishes a lot of tripe, but they also publish some extremely useful and thoughtful works. If those works appeal to you then go out and buy them. If they don’t, that’s fine, but don’t dismiss a publisher out of hand based just on what you see at the local bookstore.

I’ll admit to being snarky towards Llewellyn at various points in my life. I don’t like a lot of the things they publish, but their job is not to please me. Their job is to publish books there is a market for and to stay in business and make money. I just think it’s great they do that while publishing a lot of things I enjoy.

*In complete honesty, I like some of those people and have met them on a number of occasions. They did reject a book I sent them, and I like them despite that, so I’m not just sucking up.

**Not making any claims that the current crop of 101 books are any worse, or any better, than the previous crop of 101 books.

About Jason Mankey

Jason Mankey has been involved with Paganism for the last twenty years, and has spent the last ten of those years as a speaker, writer, and High Priest. Jason can often be found lecturing on the Pagan Festival circuit, so you might just bump into him. When not reading and researching Pagan history he likes to crank up the Led Zeppelin, do rituals in honor of Jim Morrison (of The Doors), and sing numerous praises to Pan, Dionysus, and Aphrodite. He lives in Sunnyvale CA with his wife Ari and two hyper-kinetic cats.

  • http://twitter.com/atomic811 Brian Baxter

    I agree with what you have to say. Llewellyn is a great starting place for many people. I know they have helped me to continue learning. I am not “new”, but I am far from advanced and I need books still that Llewellyn puts out. And they are a business like you say. Sometimes you see a book from them and think “Shut up and take my money.” lol

  • RAVEN1013

    Llewellyn was the only one around who WAS putting out books on the occult back when i started. they were the only game in town. i agree that there is alot of fluff out there, but as u said, different things speak to different people. i hope they continue to put out as many books as the market can take. the more knowledge, the less problems.

  • http://www.facebook.com/amanda.b.scott.35 Amanda Beth Scott

    I work in a pagan book stores and you hit the nail right on the head. The 101 stuff sells much, much faster than anything else…and yes they are a business so that’s why they sell it and that is why our selves are full of it too. We also do have lots of other great reads but as I tell folks..do not knock the newbies and the ones you call “fluffy bunnies” because they keep busineses like mine afloat.

  • http://www.facebook.com/profile.php?id=100001321892479 Kate Dennis

    Some in our community seem to forget that Llewellyn helped bring many of us to the Craft because it was the ONLY game in town once upon a time. As you pointed out, they are a business, and they tailor their releases to their audience, so someone out there is buying the 101 books. I’ve been in the Craft for over 25 years, and I don’t think I’m such an expert that I can’t learn something new from a so-called 101 book because author’s perspective is different…even if that something is that that I consider the book to be total trash. All of you out there who are constantly complaining about a lack of “advanced material”, take it upon yourselves to expand your horizons and knowledge by reading books on the various areas of witchcraft- astrology,astronomy, herbalism, gemology,alternative medicine, anthropology, alchemy, parapsychology, psychology and the many other subjects that will benefit your practice. There are few advanced books in Craft practice because by the time you’ve learned the basics, you should be responsible for your continuing education in theory and practice and not dependent on books alone.

  • P. Sufenas Virius Lupus

    They have put out some really excellent books in the last decade or so: both of Patrick Dunn’s books (Postmodern Magic and Magic Power Language Symbol), some of Rachel Pollack’s (The Forest of Souls and The Kabbalah Tree), and some of Brandy Williams’ (including The Woman Magician) are fantastic books, for starters. I’d hate for people who “aren’t n00bs” or who think more highly of themselves (perhaps more highly than they should!) might see these books, see by whom they’re published, and go “No, that must be crappy” as a result to do that. But, if they are foolish enough to judge a book not even by the cover, but by the symbol on the bottom of the spine, then they’ve probably got far larger problems in their life as well. (Plus, everyone knows you don’t judge a book by those things–you judge it by the index!)

    • ELNIGMA

      Not just this decade – Llewellyn publishes The Golden Dawn by Regardie and the Aurum Solis series.

  • Puck Shadowdrake

    I tried to get Llewellyn to get interested in my first book, “Magickal Manners: A Guide to Magickal Etiquette”, and got turned down. I was really amazed at first, thinking it’s such a basic subject that they’d jump at it. They did do me a favor, however – it’s being published by DarkMoon Press, and I did write a better book because of the rejection! I hope that they start producing other, more advanced books, as people ask for them!

  • celticguy44

    I felt at times that Llewellyn was kind of the “McDonalds” of Pagan publishers, seemingly cranking out tons of books constantly. I have no issue with this, especially in this era of shrinking book publishing companies. If publishing all the “101″ books keeps them afloat, more power to them. I really liked Modern Wicca too and will have to check out Long Lost Friend.

  • http://twitter.com/PatchouliSky Patchouli Sky

    Kate echoed my thoughts while I was reading this. Llewellyn books were instrumental in my pathway to paganism almost 11 years ago. And yes, there have been some books I’ve purchased from them that have been a bit out there, but I’ve taken something away from each of them. But honestly, without Cunningham and Buckland, I’m not sure I would have found this rewarding path.

  • http://twitter.com/thelettuceman Marc

    Thank you for this post. It’s been a long time since I’ve looked at any of the products that Llewellyn had put out, and was unaware of their more advanced or in-depth books. I’ll have to do some searching.

  • Baruch Dreamstalker

    Considering that Pagans are at most about 1/3 of 1% of the population, there is a huge potential market for “101″ type books.


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