Has Zondervan Jumped the Shark?

I’ve got a few books with Zondervan, so I’ve got some skin in this game. Also, I’ll admit that every publisher has books in their catalog of which they’re embarrassed (here’s one from my current employer).
But this one from Zondervan speaks for itself:

Playful Puppies Bible

Release Date: 07/02/2012 – Price: $24.99

Synopsis: If you love dogs and puppies, you’ll love the Playful Puppies Bible! Inside this compact Bible you will find 12 color pages of adorable puppy photos with inspirational thoughts that will encourage you day after day.

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