If you travel in the same online circles as me, you are being inundated with urgings to support and see Blue Like Jazz, the movie based on Don Miller’s best-selling memoir. Friends on Facebook who once begged me to send money to the Kickstarter campaign for the film are now pleading with me to buy tickets in advance, an effort to show theater owners how great this film is.
But these efforts give me the willies. It reminds me of when Christianity Today literally wrapped itself in a promotion for Evan Almighty, a sophomoric and poorly made movie (23% on Rotten Tomatoes) — editor David Neff called it a “bold symbol of the new cooperative spirit” between Hollywood and the evangelical church.
Hollywood must have forgotten about that cooperative spirit, because Steve Taylor couldn’t find investors to make the BLJ movie. Supporters of the film decided to crowdsource it, raising over $345,000 on Kickstarter, the second-largest Kickstarter campaign of 2010. As you can imagine, I’m a fan of crowdsourcing and of making end-runs around traditional media (hence my ebook publishing), but I was a little put-off by the often panicky appeals during the fundraising campaign.