It’s Not About The Money
Our previous research for For Women Only and For Men Only identified crucial things we need to know about each other as men and women—and those differences impact our responses to money as well. So our first product with brightpeak is our brand-new video experience for couples, called Men, Women, & Money. Done in a Master Class format with 3 younger couples, this experience helps men and women understand what is really going on under the surface and use that understanding to prevent and solve money misunderstandings and issues. Once we have those “aha moments” about each other, we don’t have to have those frustrations ever again!
Because here’s the thing. That argument you and your spouse get into about buying this or saving that? It’s not about the money. It is about all that stuff under the surface, regardless of who the “spender” or the “saver” is in the relationship. (Which, by the way, does not appear to be gender related.)
So what is going on under the surface?