Church 2.0: Spider vs. Starfish (part two)

Originally posted at the DisciplesWorld blog.

Last week, I threw a bit of a teaser out there, with this whole “Spider vs. Starfish” concept. As I’m sure many of you have lost hours of sleep, and perhaps have had a hard time forcing down a decent meal in eager anticipation of the follow-up, I figured it wasn’t fair to keep you waiting any longer.

The whole concept came from a book on business management practices, called The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations by Ori Brafman and Rod A. Beckstrom. The model presented here resonates with the idea I’ve had for a while now that church could learn a whole lot from the structure and governance of organizations like twelve-step groups like Alcoholics Anonymous. After all, they have reached millions with virtually no budget, and they seem immune to economic conditions, flourishing while we institutional churches struggle to keep the doors open.

So what’s the difference?

I might help answer that question with another question; if you cut the head off a spider, what happens? We all know it dies, right? But what if you cut off the arm of a starfish? It just grows another starfish. Where you once had one, there are now two. In trying to stop it, you actually only made it stronger.

So, how many of our churches are more like spiders instead of starfish? I thought so.

Here’s where the advent of recent technology might teach us an awful lot. If Rebecca Woods will indulge me in the future, I’d gladly post some other blogs about using applications like facebook, podcasting and blogging to further our ministries, but for now, let’s consider them a little more systematically.

In particular, consider a phenomenon known as “Web 2.0.” This is much like the so-called “leaderless organizations” that Brafman and Beckstrom are referring to. They are viral in nature, highly adaptable and scalable, and relatively easy to manage because the users generate the content.

I’ll offer a few examples to clarify the differences between a 1.0 – or spider – model and a 2.0 – or starfish – system. Amazon, which has become a behemoth presence for online commerce, would be considered a 1.0 model. They have a product that they sell to customers, pretty much in the traditional model, despite their lack of storefronts. Though they’ve been successful up until now, they are depending on some basic truths about the market. If, for example, the cost of paper or transport fuel went through the roof, it would affect their business model significantly, or if a supplier shut down, they might be stuck.

eBay, on the other hand, is a 2.0, or starfish, model. eBay, as you probably know, doesn’t actually sell anything. All they do is create the framework within which people can conduct business. This means they can be a conduit for everything from sweat socks to automobiles and homes. If the price of gold plummeted and jewelry markets crumbled, people could just sell more baseball cards or used books on eBay.

Another comparison might be looking at the difference between the traditional military structure versus a network like Al Qaida. Though you can throw an entire military into chaos by attacking its senior leadership or supply lines, Al Qaida is hard to stop in one sense because it is a headless beast. You kill or capture current leaders, and a dozen more pop up in their place. The system is so adaptable, it’s hard to stop.

Our churches have been based upon a 1.0 “spider” model for centuries, and so far, it’s worked pretty well. But now, we’re surrounded by starfish like facebook, Craigslist, BitTorrent, MySpace, eBay and the like, and we wonder why it is that we, the institutional church, don’t seem relevant to younger people.

For starters, we not only don’t look familiar: we don’t even look relevant.

People may not be able to put their finger on it, but they know 1.0 versus 2.0 when they see it, especially younger people. There are consequences to being a starfish organization instead of a spider, such as letting go some control over the content exchanged within the system, but there’s great opportunity as well.

In future installments, I’ll discuss a few more ways in which we can employ Church 2.0 methods in or existing congregations, both with technology, and even on our boards and in our Sunday School rooms. But for now, look around you and see if you can start spotting the differences between the spiders and starfish, all around you.

Until next time!

Christian Piatt is the author of MySpace to Sacred Space: God for a New Generation, and Lost: A Search for Meaning, and he is a columnist for various newspapers, magazines and websites on the topics of theology and popular culture. He is the co-founder of Milagro Christian Church in Pueblo, Colorado with his wife, Amy. For more information about Christian, visit www.christianpiatt.com.