Meet the Superhumans: An Ad for the Paralympics

Meet the Superhumans: An Ad for the Paralympics August 27, 2012

I LOVE this commercial for the coming Paralympic games in London. I like how it doesn’t shy away from the physical differences, but rather shows them as a symbol of empowerment. And I guess it’s working; I heard today that the games are completely sold out.

Oh, and it doesn’t hurt that the soundtrack is by Public Enemy.

http://www.youtube.com/watch?v=kKTamH__xuQ

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