Urban Outfitters’ Blood Stained Kent State Sweatshirt is a Final Straw

Urban Outfitters’ Blood Stained Kent State Sweatshirt is a Final Straw September 17, 2014

No joke…this really was for sale, at least until enough people caught wind of it and demanded Urban Outfitters pull the item from their shelves.


Freedom of expression is one thing, but…

So many questions arise from this, like:

Who conceives of such a product?
How does it ever make it to production and sale?
What sort of twisted consumer buy such a thing?
Where could someone ever wear it without paralyzing shame and disgust?

Granted, the company is within their rights to create such stuff, but we’re also within our rights not to buy it, or anything else they produce. Personally, I’ve been a fan of some of their clothing and novelty items, but consider this list of products that have placed them in similarly precarious with various other groups in recent history. Their list of targets have included African-Americans, Jewish people, Native-Americans, women and the President (they offered a shirt for a while in the color combination “Obama/Black.”)

Consumers must follow their conscience. As for me, Urban Outfitters has more than worn out their welcome.

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What Are Your Thoughts?leave a comment
  • Sharla Hulsey

    This strikes me as the kind of thing that comes from the mind of an executive type in a culture where people aren’t allowed to disagree or don’t feel comfortable disagreeing or saying, “This might not be a good idea…”

    • Andrew Dowling

      Not to mention almost no young people today even know about Kent State . . .what the hell was the “target” audience?

  • jaydpotter

    So the problem with this situation has little to do with design/product and more to do with oversight. This is from a line of “vintage/repurposed” clothing that Urban has piled up stock from thrift stores that it then ships to its manufacturers in Indonesia who do the bleaching/staining/repurposing and ship them back. There is a good chance this wasn’t seen by an American until months after it was made and sent back. I’m not asking we excuse them. This is heinous and their system of monetizing cheap labor and thrown out clothes for massive profits is the real problem behind these situations.