I’M NOT ONE TO SAY ‘I TOLD YOU SO,’ BUT, WELL…

“Our goal is not to ‘tap’ the faith-based audience but to provide a service where there was none. I’m a good Catholic boy and don’t feel like I’m exploiting the marketplace. We realized its potential before ‘Passion,’ but that movie was like getting a PhD; it cemented our knowledge.” (Mike Dunn, president of Fox Home Entertainment on the sudden interestin Hollywood in finding movies for the “Christian audience.”)