It’s not about the Money, Honey

We have come to expect television networks to actively exploit our human weaknesses to raise their ratings. In the realm of financial shows, they prey on our greed to keep us tuned in. Now, a star of CNBC is banking on our lustful nature and is pushing both sex and greed in their programming.

I read in USA Today that Maria Bartiromo, a Financial Anchor on CNBC, has decided to trademark her nickname – “Money Honey” – presumably to enable her to maintain control over her image and to help her license products such as a clothing line and toys. Just last August, she was dissuading people from using the nick name. What kind of toy you can create from a news anchor who sells a sticky mix of sexuality and stocks — is beyond my imagination, but no doubt they have a full product line already to roll out.

When we go to work, what do we sell? Helping commerce is one thing – but peddling to humanity’s weakness is another.

What do you think? Is the “Money Honey” a little too much?

Money Honey flies on Citibank jet – questionable journalism?

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