Is there a fuzzy line that borders on truth, but isn’t quite right? Some portions of the public relations industry are especially adept at this verbal art form, the squishiness of words. Steven Colbert, with his tongue firmly planted in his cheek, calls this “truthiness.” Some PR specialists are professional spin doctors. They generate the creative distortion of facts to obfuscate and blur the lines separating truth from lies, fact from fiction. Their bread and butter is the ‘euphemism,’ substituting... Read more