Anatomy of a viral video

Anatomy of a viral video May 23, 2012

How does something uploaded onto YouTube turn into a sensation?

Travel blogger Joel Oleson can tell you.

He shot and posted online this quirky little video about a baby penguin encountering a person for the first time.  Take a look:

Then he started noticing it was getting more interest than usual.  Traffic began going a little nuts.  And the fun began. He got emails and inquiries from places like CBS and Yahoo.  Read his whole story here. It’s an interesting dissection of a uniquely modern media phenomenon.

Browse Our Archives

Follow Us!