Inspiring new Duracell commercial featuring deaf NFL star Derrick Coleman

The story: 

Coleman is essentially deaf. He’s been that way since being diagnosed with a genetic and incurable hearing impairment as a toddler.

The disability could have stopped Coleman. Instead, he adapted, starring as a running back in high school and at UCLA before catching on as fullback with the Seattle Seahawks as an undrafted free agent. The team was confident enough in Coleman’s abilities to cut starting fullback Michael Robinson during training camp.

Robinson was later brought back, but Coleman has retained a role on offense and special teams.

Coleman wears a hearing aide in each ear and relies heavily on lip-reading to communicate.

Check out this powerful ad below.