Looking for a new car? Watch this ad and you’ll want to buy a Jeep.

Two minutes of heart, touched with a little bit of genius. I finally saw this Sunday morning: This is Jeep’s Super Bowl ad this year and it works on so many levels, it is pure visual poetry. (Which is something you can’t say about most car ads!) Kudos, Jeep, kudos.

Just watch.

https://www.youtube.com/watch?v=msllMWcmC08