One of the most inspired—and inspiring—fundraising efforts I’ve seen

Not sure how I missed this, but it’s a great story. It moved just before Thanksgiving:

The Passage, a charity based in London, has come up with an ad campaign that proves how far a simple idea can go.

Last year, the organization decided to have its volunteers stand in for the homeless at London’s Victoria station.

Incredibly, donations went up by 25 percent in a three-hour timeframe, according to CLIO Healthcare, proving that visual bias dictates who we give to and who we walk past.

Check out this inspiring video below.