'Desi' mobile phone brands worry MNCs

Kunal Ahuja, CEO of Spice Mobiles is worried because there is a ‘desi’ mobile brand popping up almost every other day, with names such as Lava, Karbonn, Pagaria, Intex, Olive, and, of course, Videocon, reports Sreejiraj Eluvangal from DNA. “Anybody and everybody is launching a mobile phone brand. This is not a short-term game, a lot of them are not going to survive tomorrow,” Ahuja warns.