Put it on a double-bill with Apocalypto!!

Variety covers the re-release of The Other Conquest (1998):

Though most studios have cleared far out of the path of “Spider-Man 3,” there will be a bit of counterprogramming available for non-Spidey fans.

Warner Bros. is releasing “Lucky You,” a romancer with Drew Barrymore and Eric Bana. And, reflecting the growing demand for Spanish-language pics, Union Station Media will re-release Mexican epic “The Other Conquest” on 50 prints in the U.S. on Cinco de Mayo weekend — seven years after its initial release. . . .

Pic, which follows the struggle of an Aztec emperor’s son to preserve his people’s religious and cultural identity in the wake of the invasion by Spanish conquerors and clergymen, generated $1 million in Southern California and another $2 million in Mexico during its original release. It’s never been released on DVD.

For the theatrical reissue, Union Station — a joint distribution venture between Canada’s Alliance Atlantis and Australia’s Arclight Films — has set initial runs in Northern California, Nevada, New Mexico and Texas and launched a grassroots marketing effort aiming for the arthouse set and churchgoers. . . .

There’s no plan to re-release the pic in Southern California, where it played at 75 venues at its widest release in 2000.

I would be curious to know more about the marketing pitch that is being made to “churchgoers”, since the reviews would seem to indicate that this film takes a skeptical or, at best, a syncretistic view of Catholicism and its relationship to the Aztec religion.