Movies with religious themes are being promoted to Christians? Quick, stop the presses!

The New York Times evidently thinks it’s news that a movie studio has hired Grace Hill Media to promote Evan Almighty to Christian audiences. Never mind that outfits like Grace Hill Media have worked on lots of films, and films with even the slightest religious elements are often considered for their possible appeal to religious audiences; I still get a kick out of the that the first junket I was ever invited to, as a member of the religious media, was for Racing Stripes (2005), a talking-zebra movie that had no religious content whatsoever, but it was safe for families, so…