Who’s the movie font now, see?

Who’s the movie font now, see?


Two years ago, I linked to a video (and a now-defunct website) which put forth the notion that too many movies were using the Trajan font in their posters and credit sequences. Now, Adrian Curry at The Auteurs says a number of posters produced over the past few years have begun to rely upon the supposedly-neutral Helvetica font, instead; this trend began, he says, with the posters for Hard Candy (2005) and Little Miss Sunshine (2006).


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