Atheists' ad campaign will target the Bible

The Christmas season will mark a newly-aggressive campaign by an atheist organization to present the moral failings of the Bible:

The American Humanist Association, both atheists and agnostics who think it is possible to lead a moral and ethical life without believing in a deity, rolls out its biggest ad campaign Friday night, a $200,000 splash with a TV spot during “Dateline,” followed by Metro and bus ads that will brighten the morning commute Monday.

The group’s ad campaign this year is aggressive and shrill. The ads pit particularly violent or archaic passages from religious texts against more inclusive, mellow and peaceful writings of secular humanists. They target the Koran as well as the Bible.

The Bible: “The people of Samaria must bear their guilt, because they have rebelled against their God. They will fall by the sword; their little ones will be dashed to the ground, their pregnant women ripped open.” God, Hosea 13:16 (New International Version).

Humanism: “I cannot imagine a God who rewards and punishes the objects of his creation, whose purposes are modeled after our own – a God, in short, who is but a reflection of human frailty.” Albert Einstein, column for the New York Times, Nov. 9, 1930.

via Christmas wars come early.

I suspect this tact might actually prove effective in turning people against the Bible.  How should this be answered?