The tech world is getting excited about “Nara,” a new search algorithm built on the analogy of how neurons connect with each other. It will be an even more sophisticated way of selling us stuff. But it also is being hailed as an “artificial brain,” a robot taking us even closer to a machine becoming a person. But is it really?
It strikes me as brain-like and person-like only in the sense of the intellectually and spiritually impoverished reductionism of contemporary thought, which reduces human beings to “consumers” and culture to commercialism, being unable even to conceive of anything more in life.
From Nara: Algorithm will refine the web using neuroscience:
MEET my new friend Nara. We’re recently acquainted, but she knows me pretty well.