Before you find yourself about to make another gut-based decision that will surely end badly you must take the time to read this book. It will save you from yourself!”
~ Leonard A. Schlesinger, PhD, Vice Chairman and COO Emeritus at Limited Brands, Baker Foundation Professor at Harvard Business School, President Emeritus of Babson College, and bestselling author of Just Start
Do you want to avoid business disasters, whether minor mishaps or major calamities that threaten bankruptcy and bring down promising careers? Such disasters stem from poor decisions due to our faulty mental patterns—what scholars call “cognitive biases”—and you can prevent them.
By combining practical business case studies with cutting-edge research in cognitive neuroscience and behavioral economics, Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters will help you make the wisest and most profitable decisions and protect yourself, your career, and your business from these disasters. Dr. Gleb Tsipursky helps you achieve these critical goals by drawing on his experience of two decades of consulting, coaching, and training leaders as CEO of Disaster Avoidance Experts, as well as over 15 years in academia researching cognitive biases and decision making.
How do you know whether something is true? How do you convince others to believe the facts? Research in cognitive neuroscience and behavioral economics shows that we often make dangerous judgment errors, what scholars call cognitive biases.
These mental blindspots cause us to believe comfortable lies over inconvenient truths. Such errors leave us vulnerable to making the wrong decisions based on false beliefs. These poor choices lead to disastrous consequences for our business, personal lives, relationships, and civic engagement.
Fortunately, scientists have uncovered many useful strategies for overcoming our mental flaws. This book presents a variety of research-based tools for ensuring that our beliefs are aligned with reality.
With examples from daily life and an engaging style, the book will provide you with the skills to avoid cognitive biases and help others to do so. Using these strategies, you will prevent disasters and maximize success for yourself, those you care about, your organization, and our society.
This workbook helps you live a meaningful life by finding and living your purpose using science-based strategies. It combines an engaging narrative, stories from people’s lives, and research-informed exercises and worksheets designed to help you cultivate a rich sense of meaning and purpose. Written by Dr. Gleb Tsipursky, this workbook draws on the author’s scholarship on meaning and purpose and his experience as a science popularizer and volunteer President of Intentional Insights. Tsipursky will donate most of the profit to Intentional Insights, a nonprofit devoted to empowering people to refine and reach their goals by providing research-based content to help improve thinking, feeling, and behavior patterns.
“With his warm, engaging, and vulnerable style, Dr. Tsipursky shares his own personal struggle, and that of many others, to reconcile the world of science and reason with the more elusive and subtle pingings of the human heart – to create a life that is larger than oneself,” wrote Brandon Peele, purpose coach and Founder of PlanetPurpose and EVR1 Institute. “Dr. Tsipursky shows how modern research in fields such as cognitive psychology and neuroscience provide demonstrable strategies that allow us to create a purpose – our own purpose,” according to Dr. Bo Bennett, a Doctor of Psychology and author of Logically Fallacious. Those who read draft versions gained much from their experience. “Its research-based strategies for evaluating one’s purpose and meaning have helped me develop a clearer vision for my future. I am currently pursuing a new set of goals – both personally and professionally – that align with my values,” in the words of John Johnson.
Science really can answer life’s big questions, such as “why am I here,” as shown by a wave of recent research in psychology, cognitive neuroscience, and medicine. The research highlights that such questions are vital, since people who lack a rich sense of purpose have significantly worse mental and physical health. The vast majority of guidance on meaning and purpose comes from traditional sources such as cultural heritage and religion. While this guidance works for some, unfortunately traditional sources of meaning and purpose do not speak nearly so well to others who want an evidence-based approach in which they can be truly confident. This workbook offers science-based strategies and data-driven tools to help you improve your mental and physical health by finding the meaning of your life and thus living with a purpose.
Read this book to find your purpose using science!