Here it is, finally: a “Choose Life” license plate approved for use in the District of Columbia.
On Wednesday, October 24, the D.C. Department of Motor Vehicles notified the Children First Foundation, which had submitted the new plate design for approval last summer, that the pro-life license plate was now available for purchase.
Custom license plates have been popular, and have proven to be a win-win. The state keeps half of the added revenue; and the approved charity—such as a university or sports team—keeps the other half. Drivers are pleased to promote their team or their charity (or, in this case, the pro-life cause) as they commute to the office or the grocery store.

Elizabeth Rex, president of The Children First Foundation, founded the adoption advocacy organization with her husband in 2001. Since that time, they have been successful in getting “Choose Life” license plates approved in 29 states.
Rex is grateful the application process went so smoothly, and hopes that the cultural impact of the pro-life, pro-adodption plate will be very positive. She believes that the adoption option should appeal to both sides of the abortion debate. “I really believe,” she said, “that our nation wants to find a solution and I believe adoption is a very important part of putting children first.”
She added,
“Adoption is a pro-life choice that all Americans can support. It’s a very important choice for women who are facing an unplanned pregnancy or an unwanted pregnancy or even an unwanted newborn. I’m hoping that everyone, no matter whether they consider themselves to be pro-life or pro-choice, we can all support a pro-life choice.”