Mark Meckler
4. Audi tackles gender equality, because girls can buy cars, too
In this ad, a young girl is racing a bunch of boys in a boxcar rally. Her dad looks on, saying:
“What do I tell my daughter? Do I tell her that her grandpa is worth more than her grandma? That her dad is worth more than her mom? Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets? Or maybe, I’ll be able to tell her something different.”
She wins the race, of course, and then they walk to her dad’s Audi. I guess her mom couldn’t afford one? Is that what they’re trying to say? Does she even have a mom? It’s up for interpretation I guess.
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