Marvel exec: “Diversity” in our characters is killing our sales

Over the past few years, Marvel has bent over backwards to add more “diversity” to their line of characters, including these tweaks to “fan favorites:”

1. A female Thor,

2. A black teenager who took over the Iron Man storyline,

3. A biracial Spider-Man,

4. A Muslim teenage girl who is the current Ms Marvel.

Unsurprisingly, the company has experienced a sales slump.  In a very candid conversation at a retailers convention, Marvel’s Vice President of Sales, David Gabriel, admitted that customers weren’t digging the social engineering found on the colorful pages of their comics.  “What we heard was that people didn’t want any more diversity. They didn’t want female characters out there. That’s what we heard, whether we believe that or not,” he said. “I don’t know that that’s really true, but that’s what we saw in sales … Any character that was diverse, any character that was new, our female characters, anything that was not a core Marvel character, people were turning their nose up.”

In other words, he was looking at the bottom line and the numbers didn’t lie: customers weren’t buying.  Of course, liberals don’t let a small thing like reality affect their reasoning, so they were quick to condemn Gabriel for his remarks.  Within days, he “clarified” his statements.

“Discussed candidly by some of the retailers at the summit, we heard that some were not happy with the false abandonment of the core Marvel heroes and, contrary to what some said about characters ‘not working,’ the sticking factor and popularity for a majority of these new titles and characters like Squirrel Girl, Ms. Marvel, The Mighty Thor, Spider-Gwen, Miles Morales, and Moon Girl, continue to prove that our fans and retailers ARE excited about these new heroes,” he said in a statement to iCv2. “And let me be clear, our new heroes are not going anywhere! We are proud and excited to keep introducing unique characters that reflect new voices and new experiences into the Marvel Universe and pair them with our iconic heroes.”

“We have also been hearing from stores that welcome and champion our new characters and titles and want more!” he continued. “They’ve invigorated their own customer base and helped them grow their stores because of it. So we’re getting both sides of the story and the only upcoming change we’re making is to ensure we don’t lose focus of our core heroes.”

Did you see his liberal use of exclamation points?  That must mean he really believes what he’s saying.

The bottom line is this: American comic book buyers aren’t dying to read about a Muslim teen superhero or a biracial Superman.  No amount of cultural shame can change that.

Marvel Comics have pushed an aggressive SJW agenda, replacing white male characters with non-whites & females, sales plummeted – happy days! pic.twitter.com/MZS8ToLaxj

— Mark Collett (@MarkACollett) April 3, 2017