Special K Cereal Has a New Marketing Campaign that Damages Girls and Boys

Special K Cereal has a new ad campaign celebrates homecoming queens who also are football players.  Yes, really.

Strong women defy expectations. Here’s to the homecoming queen football players out there who #OwnIt. pic.twitter.com/mrSBKwRdLW

— Special K (@SpecialK) October 25, 2017

People on Twitter sent in photos of their own:

Strong women defy expectations. Here’s to the homecoming queen football players out there who #OwnIt. pic.twitter.com/mrSBKwRdLW

— Special K (@SpecialK) October 25, 2017

and

pic.twitter.com/SmT5YgIrob

— Blaire Viehweg (@mamablaire) October 31, 2017

and

Sit down. We did it first. pic.twitter.com/hH2zcpydT7

— kathleen paulich (@KaThLeEnAnNe_ox) November 1, 2017

However, PJ Media‘s D.C. McAllister doesn’t believe these girls should be celebrated in this way:

While I don’t want to take away from the athletic ability, hard work, and beauty of these young women, I simply cannot celebrate girls playing football. Not only do I refuse to celebrate it, I outright condemn it.

First of all, why in the name of “equality” do women insist on invading man spaces? There is a camaraderie among boys that is necessary for their development as men, and this is fostered in all-boy sports. It’s a kind of initiation into manhood — something that must be done by men in a male-only environment. Injecting females into the mix dilutes the experience, robbing boys of training in masculinity and male bonding that they desperately need.

She also makes a point about domestic violence:

Second, I find it ironic that in a time when we’re hearing a lot about domestic violence (especially by football players), sexual harassment, and sexual assault, we have no problem training and encouraging boys to plow down girls on a football field. It’s insane. If people are so concerned about “toxic masculinity,” then why are they injecting poison into masculine spheres at such a young age?

Cant we just let girls be girls and boys be boys?  I played high school football.  No way would I have EVER hit a girl.  That’s crazy town. 

What is wrong with people?

Image Credit:Mike Mozart on Flickr

Hat Tip: PJ Media