Country Time Lemonade Develops Legal Initiative To Cover Kids’ ‘Illegal’ Lemonade Stands

Country Time Lemonade has a fantastic advertising campaign for ….Legal-Ade, a new legal initiative which will coming to the rescue of kids who have been getting in trouble for their lemonade stands for not having the proper permits. US News and World Report reports that lemonade stands getting shut down have been in headlines for the past few years:

Stories of local authorities shutting down or fining childrens’ lemonade stands for improper permitting and operating without business licenses have grabbed headlines across the nation in recent years. Such was the case over Memorial Day weekend when Denver authorities forced a group of kids to close shop after vendors at a nearby arts festival reportedly called the police to complain. Without a temporary vending permit in line with the city ordinance, the three brothers, ages 2 to 6, had no choice but to close.

If you are a kid and you get busted, you can get help from the Country Time Legal-Ade department. They will reimburse the fine or permit up to $300. The company said they will cover up to $60,000 total… with the culture being so litigious these days, that might last through the summer.

According to US News and World Report, “The Legal-Ade team will review submissions, which will include uploaded images of the child’s permit or fine along with a description of what the stand means to the child in his or her own words. Parents, the brand said, can apply for reimbursement.”

I love this! I am so sick and tired of the government taking all the fun out of childhood. Lemonade stands teach children a great deal about capitalism, how to turn a profit, and how to appeal to customers. Sadly, they’ve taught them lessons about just how overbearing the government really is.

Kudos to Country Time for making this situation fun.

Watch their fantastic ad below.