are figuring out ways to freshen up their message and make it a bit tonier for people who prefer their white supremacy with Splenda rather than heroin.
Joshua Cohen rolls up his sleeves and wades like Humphrey Bogart into the swamp in The African Queen to sort out the different kinds of leeches who populate this noisome and putrid underworld now dancing in broad daylight with the ear of our White Supremacist-in-Chief:
In just one year, the alt right has gone from relative obscurity to being one of the United States’ most visible extremist movements. This stratospheric rise is due in large part to the rhetoric employed during the 2016 presidential campaign, which granted implicit approval to the once-taboo hallmarks of the far right – overt racism, anti-Semitism, xenophobia, misogyny, and anti-Muslim bigotry.
The alt right capitalized on the moment by amplifying those messages while loudly rejecting mainstream conservatism and its followers (often referred to as “cucks”).
You can’t discuss the alt right without mentioning the “alt lite,” a loosely connected movement of right-wing activists who reject the overtly white supremacist ideology of the alt right, but whose hateful impact is more significant than their “lite” name suggests. The alt lite embraces misogyny and xenophobia, and abhors “political correctness” and the left.
While the alt right has been around for years, the current iteration is still figuring out what it is – and isn’t. And it’s early days for the alt lite, which means both movements’ ideologies are still somewhat fluid, as are the lines that separate them. Numerous examples in our list of “Who’s Who” demonstrate that “membership” in the alt lite does not preclude working with people on the alt right (and vice versa).
What is the Alt Right?
The alt right (short for “alternative right”) is a segment of the white supremacist movement consisting of a loose network of racists and anti-Semites who reject mainstream conservatism in favor of politics that embrace implicit or explicit racist, anti-Semitic and white supremacist ideology. Many seek to re-inject such bigoted ideas into the conservative movement in the United States. The alt right skews younger than other far right groups, and is very active online, using racist memes and message forums on 4chan, 8chan and certain corners of Reddit.
What is the Alt Lite?
The term “alt lite” was created by the alt right to differentiate itself from right-wing activists who refused to publicly embrace white supremacist ideology.
Today, the alt lite, sometimes referred to as the New Right, is loosely-connected movement whose adherents generally shun white supremacist thinking, but who are in step with the alt right in their hatred of feminists and immigrants, among others. Many within the alt lite sphere are virulently anti-Muslim; the group abhors everyone on “the left” and traffics in conspiracy theories, including #Pizzagate, which claimed there was evidence of a child slavery ring operating inside a DC pizzeria. The series of increasingly outrageous lies led to death threats against the pizzeria’s owner and employees, and ultimately resulted in a gunman opening fire inside the restaurant in an attempt to “save” the imaginary children.
Some former alt right cheerleaders, including Mike Cernovich, migrated to the alt lite after refusing to openly espouse the alt right’s explicitly white supremacist beliefs. Like the alt right, the alt lite is largely populated by young people, and has a prolific online presence, using blogs and podcasts to broadcast dissatisfaction with the media and what they sweepingly refer to as “globalization.”
Expecting another combox invasion from Vox Day’s army of Unmarried Master Race Gamers and Creepy Crawlies to fantasize about executing me and other subhumans when they institute the New Order in 3… 2….1….