I usually hate words whenever they become trendy, whenever it seems like people are saying them because they want others to know that they’re in the know. But the word “content” is uniquely vile to me because it’s a metaphor for everything I find disgusting about the age of social media and platform-building and branding and search engine optimization. I consider “content” to be the master-signifier of an age consumed entirely by intellectual prostitution. Content is a definitively vacuous word.... Read more