That’s actually the name of the company: Who Gives A Crap. And they’re planning to give 50% of their profits to WaterAid for sanitation projects around the world. But priority number one is to raise $50,000 to order their first bulk shipment of the white stuff. They’re already halfway to their goal. Good thing too, because one of the founders is staying on the pot until all the money is raised! Their launch video was just too punny not to pass on to you:
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