We Need New Methods in the Fight for Marriage

Defenders of marriage need some entrepreneurial thinking. America has been governed by no-fault divorce, illegitimacy, and disordered desires of every kind for two generations; there are fewer and fewer people around who even remember living in a world where the Christian position was the default. We need to stop imagining real marriage is like the Apple of 2013—assuming we are the dominant entity and our opponents are upstarts trying to displace us from our position at the top. We need to realize that today, real marriage is the Apple of 1984—we’re trying to break into a market completely dominated by our rivals and offer a radically different kind of product.

http://thegospelcoalition.org/blogs/tgc/2013/03/13/we-need-new-methods-in-the-fight-for-marriage/