But didn’t we know that already? The quintessential fast-food trio of “burger, fries and Coke” perfectly illustrates the food industry’s ability to capitalize on our most instinctual taste preferences. Unlike, say, a pot of vegetable stew or a bowl of apple slices, the fast-food trio contains all three potent tastes–salt, sugar and fat in combination–endlessly engineered, tested and retested for “hyperpalatability,” making them addictive as well as irresistible. Fast-food chicken tenders–even the kind made with “real” chicken breast–are softened, conditioned,... Read more