Be sure to take a look at this article by Sue Rardin about research regarding brand recognition/retention resulting from fast forwarding enabled by TiVo and DVR’s through television commercials: The Eyes Have It: The Truth about Fast-Forwarding Here is an excerpt from the article assessing the research of S. James Brasel and James Gips: … “Equally significant for advertisers, the research showed that all who witnessed fast-forwarding—whether they controlled it or not—focused almost exclusively on the screen’s central area when they watched. “We... Read more