3. Put a picture on everything. It used to be that everyone over the age of ten could read text without illustrations, but those days are far behind us. Trump is president now and text is for the educated elite. Everyone else wants pictures.
WRONG: Alice was beginning to get very tired of sitting by her sister on the bank, and of having nothing to do: once or twice she had peeped into the book her sister was reading, but it had no pictures or conversations in it, `and what is the use of a book,’ thought Alice `without pictures or conversation?’
RIGHT: 
Actually, now that I think about it, Lewis Carroll really did understand this rule. He’d have written great listicles.
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