Will Zondervan and Thomas Nelson Merge?

It’s just been announced that HarperCollins — which already owns Zondervan — will be purchasing Thomas Nelson before the end of the year.  Which leads one to wonder, how long will HarperCollins keep two Christian imprints going?

Based on my experience, not for long.  I speculate that they’ll keep the stronger brand and kill off the weaker brand.

HT: Bob Carlton