Theoblogy
Technorati has released their annual State of the Blogosphere Report. Among the findings are that there are four (or five) classifications of bloggers:
1) Hobbyist: The backbone of the blogosphere, and representing 60% of the respondents to this survey, Hobbyists say that they “blog for fun” and do not report any income. Half of hobbyists prefer to express their “personal musings” when blogging. 60% indicate they spend less than three hours a week blogging, yet half of hobbyists respond individually to comments from readers. Because 72% blog to speak their minds, their main success metric is personal satisfaction (61%).
2-3) Professional Part- and Full-Timers: These bloggers represent 18% of our total group. They are independent bloggers who either use blogging as a way to supplement their income, or consider it their full-time job. Most of these professional bloggers don’t consider blogging their primary source of income. This group primarily blogs about personal musings and technology
4) Corporate: Corporate bloggers make up 8% of the blogosphere. They blog as part of their full-time job or blog full-time for a company or organization they work for. These bloggers primarily talk about technology and business in their blogs. 70% blog to share expertise, 61% to gain professional recognition, and 52% to attract new clients. They have found that blogging has given them greater visibility in their industry (64%) and company (63%). 63% of corporate bloggers use their number of unique visitors to measure success.
5) Entrepreneurs: 13% of the blogosphere is characterized as entrepreneurs, or individuals blogging for a company or organization they own. 84% of these bloggers blog primarily about the industry they work in, with 46% blogging about business and 40% about technology. 76% blog to share expertise; 70% blog to gain professional recognition; and 68% to attract new clients for their business.
via State of the Blogosphere 2011: Introduction and Methodology – Technorati Blogging.
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