Muhammad Ali insisted people call him by his chosen name, and not his “slave name,” Cassius Clay (See the video “What’s My Name?”). It cost Ali PR in certain circles outside the boxing ring for insisting on his chosen name; it seemingly cost others inside the ring (though one should note this deconstruction of the legend surrounding Ali’s fights with Floyd Patterson:) for not desisting in calling him Clay. One might argue that Ali the showman chose to make money as... Read more