Parashat Haazinu includes the word tzur, or rock, eight times. But in this case, tzur isnt referring to just any rock; its referring to God, as the rock of Israel. Sometimes, a rock can have a positive connotation, like our friends that are always there for us. But other times, it can signify something thats cold, unfeeling, and unbending. What can be understood about these conflicting implications of a rock when were talking about God and the High Holidays? Rabbi Rick Jacobs, president of the Union for Reform Judaism, discusses Parashat Haazinu, and tzur yisrael, God as the rock of Israel.