Super Superbowl ad: “So God made a farmer”

From the good people at Dodge. It’s deceptively simple, and touched with a plain-spoken eloquence. Among other things, this reminds us of the pure power of words. In a media culture saturated with lightning-fast editing and digital whatnot and CGI wizardry, that’s no small thing.

Remember when words mattered?  This is what it was like.

Thank you, Paul Harvey—and Dodge.

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