Ineffectiveness of too many choices and data!

Are a lot of choices for the consumers always a smart marketing strategy? Apparently yes as the traditionalist American marketing Gurus may have us believe. But research tells us otherwise. Sheena Iyenger, Assoc Prof at Columbia University, did research on the affect of increasing the flavors of jams in a grocery store and its sales figures. Similarly the satisfaction from a choice of the same Godiva chocolate seemed to be more when taken out of a pack of 6 rather than a pack of 30!To explore … [Read more...]

Doctor and the Mechanic!

One fine day, a mechanic was removing the cylinder heads from the motor of a car when he spotted the famous heart surgeon in his shop, who was standing off to the side, waiting for the service manager to come to take a look at his car. The mechanic shouted across the garage," Hello Doctor! Please come over here for a minute." The famous surgeon, a bit surprised, walked over to the mechanic. The mechanic straightened up, wiped his hands on a rag and asked argumentatively, "So doctor, look at … [Read more...]

links for 2006-07-24

Jack Rabbit The Intuit Icon next to a tool indicates the tool was created by Intuit. The "Free" Icon indicates that the tool is free of charge. If you have a favorite tool that you want included in this section, please send it to us using the "Send Us Feedback" link, (tags: Business Small) … [Read more...]

Begging in Bombay: a $42 Million Enterprise

You have seen those beggars - poor and haggard and suffering - in Mumbai? Well the entire city's beggars earn a staggering $42 million a year!!Most of this city-wide (actually country-wide) enterprise is a commercial one. There are organized gangs which take these activities by kidnapping and forcing kids and handicapped into begging! Many people come to Mumbai from other cities come everyday and many are kids so there is a regular "pipeline" of recruits for them. Sad but staggering!! … [Read more...]

Knowledge Bridging and Bose's Suspension System

When I worked at Bose on a project, I was told by the employees there about this product which was an amazing improvement on the current technology! It seems the demos would involve placing a glass of water on the driver's deck and the exercise was to take the car over the road bumps. The results were smashing! Amar Bose is, in any case, a genius!!For nearly 25 years, engineers at Massachusetts-based Bose Corp., a famed maker of stereo speakers and other audio equipment, quietly toyed with … [Read more...]

Nation vs Religion: Differences between Muslims and Christians

Here is an interesting poll survey that gives the differences between Christian and Muslim views of which is more important in their identity - Nation or Religion? Muslims consistently - except in the largest Muslim nation Indonesia - view their identity as Muslims more important than their identity defined by their nation! And the identity as Muslim as opposed to Nation is most pronounced in - you guessed it right - Pakistan!!Muslim and Christian responses to "What do you consider yourself … [Read more...]

Basic Principle of Decision Making

I have a basic principle of Decision Making:In any decision two things are important: Time and Analysis.Do not Analyze so much that the time becomes irrelevant.What do you think? … [Read more...]

Warm Pacific destroying the Ecology!

Yet another evidence of the increasing Global Warming! Any more of those nonsensical explanations from the Oil-guzzling, Anti-global warming "scientists" and "activists" in the US?....the steep decline of one bird species for the second straight year has rekindled scientists' fears that global warming could be undermining the coastal food supply, threatening not just the Farallones but entire marine ecosystems. Tiny Cassin's auklets live much of their lives on the open ocean. But in … [Read more...]


CLOSE | X

HIDE | X