Evan limps across the $100 million line.


I have mentioned a few times, here and elsewhere, that Evan Almighty was the only major sequel and — with the exception of Halloween, which opened on the Labour Day weekend — the only #1 movie last summer which failed to gross $100 million.

But that is now no longer true. This past Sunday, Evan Almighty crossed the century mark on the North American chart.

The film’s combined production and promotion budget was still at least double that, though. And studios typically get only about half the money that comes in at the box office; the rest stays with the movie theatres. And this film has done even less business overseas than it has in North America. So it’s still a flop.

About Peter T. Chattaway

Peter T. Chattaway was the regular film critic for BC Christian News from 1992 to 2011. In addition to his film column, which won multiple awards from the Evangelical Press Association, the Canadian Church Press and the Fellowship of Christian Newspapers, his news and opinion pieces have appeared in such publications as Books & Culture, Christianity Today, Bible Review and the Vancouver Sun. He also contributed essays to the books Re-Viewing The Passion: Mel Gibson’s Film and Its Critics (Palgrave Macmillan, 2004) and Scandalizing Jesus?: Kazantzakis’s The Last Temptation of Christ Fifty Years on (Continuum, 2005).

  • Christian

    It’s still a “flop,” but any movie that grosses $100 million deserves to have the term put in quotes, even if, technically, it loses a lot of money (just how much a movie has to lose to qualify as a “flop” is somewhat subjective).

    You beat me to this news. I’d been waiting for it, and had planned to use Nikki Finke’s “ha ha, told you so” weekend box office posts over the months, in which she couldn’t restrain herself from saying that “Evan” would lose plenty of money, but felt compelled to taunt the studio over the supposed certainty that the movie wouldn’t even crack $100 million.

    It did. Sure, it limped over the line, and no one at the studio is popping the champagne bottles, but when someone like Finke sets the bar for wretched failure at whether or not the movie crosses $100 million, only to have the movie do so, I think that person has as much egg on her face as the studio that greenlit the project.


CLOSE | X

HIDE | X