This video is making the rounds on the Internet this week, in anticipation of World Down Syndrome Day on March 21. The ad was developed in response to a letter sent to CoorDown, Italy’s national organization for people with Down syndrome, from a young mother who had just learned of a fetal abnormality, and who worries what life will be like for her child.
The theme for this year’s World Down Syndrome Day is the right to happiness and well-being for people with Down Syndrome. Award-winning Italian advertising firm Saatchi & Saatchi Italy took the concerned mother’s letter and developed a campaign “Everyone has the right to be happy.”
The hope is that the worried mom who wrote that letter–and all mothers of special-needs children–will better understand the joys and the challenges ahead, living with and loving a Down Syndrome child.