What Is Love? Marketing Agency Tries to Find Out…

Love is patient, love is kind. God is love, so by inference, love is God. Love is NOT never having to say you’re sorry.

SoulPancake, a Los Angeles-based creative marketing agency, captures the imagination with new videos each week, provocative posts like the popular “Kid President” series and “Metaphysical Milkshake.”

On its website, SoulPancake describes its mission. They want to bring you creative video:

“…that makes you think. Our mission is to help you and your audience figure out what it means to be human and feel damn good doing it. Our brain batter of art, culture, science, philosophy, spirituality, and humor is designed to get people talking, sharing, and engaging with this crazy, exciting, creative journey that is life.”

This week they posed the question, “WHAT IS LOVE?” They took that question to people of all ages, from all walks of life; and the result is a punchy video which proves that most of us don’t really get it. Love is elusive.

The resultant video is called “0-100” because they asked people of all ethnicities and all ages. (Actually, I think one respondent who flashed across the screen was 106!) But so much of what the kids and the young lovers and the elderly married gentlemen had to say fell into the “tired old saw” category.

• “It has to be a two-way street.”
• “You have to love yourself first.”
• “The greatest marketing campaign ever invented.”

And I kind of like the response of the 32-year-old blonde woman, who describes love as “active.”

But the worst, from two women (ages 34 and 59) who must have seen a rain-drenched Ali MacGraw comfort Ryan O’Neal in the 1970 film “Love Story” once too often:

• “Love means never having to say you’re sorry.”

But what is love, really? Here (below) is the video from SoulPancake. I’m guessing my readers can do a better job of giving a one-sentence answer to this mind-expanding question. If so, answer in the combox–not on Facebook–so that others can learn from your generous spirit.