This week’s model home

This week’s model home January 18, 2004

From the Sunday real estate section of The (Del.) News Journal:

The prestigious neighborhood Merestone graces the rolling countryside of Landenberg, [Pa.], and the grand stone and stucco home at 22 Evans [Drive] is a true testament to sheer luxury. Superior workmanship and unmatched quality is found throughout the private two-story colonial, bringing to life this classic English-style home.

This 6,000-square-foot custom-built Wilkinson corner lot home is truly one of a kind, with meticulous landscaping on the acre it occupies. …

The 15-person indoor spa is like not other, showcased in a stunning gazebo with eight circle-top windows, four skylights and vaulted cedar ceiling. This enormous room is separately heated and air conditioned, providing an ideal place to entertain.

Visit the home. Appreciate the master craftsmanship, relish the fine attention to detail, take note of the many upgrades, enjoy the fabulous amenities and cherish the breathtaking views. It's a masterpiece that will provide elegant living!

Bottom line: $749,900

P.S.: I understand the theory of penny-off pricing. You sell the Old Navy sweater for $19.99 instead of for $20 because it reinforces the impression that the sweater costs less than $20. But does this effect really matter when you're talking about a "sheer luxury" home than costs three-quarters of a million dollars? Do they really expect people to look at this price and say, "Look honey, it's less than $750,000"?

P.P.S.: From the actual newspaper section of the same newspaper, this story about a much cooler structure, available for about $750,000 less. (More here.)


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