From this blog, Jan. 21, 2004: Cheetohs of mass destruction
The Cheetoh-factor, in which every additional adjective makes the noun in question less true:
• “Cheese” = cheese• “processed cheese” = cheese, sort of
• “processed cheese food” = cheese, sort of, plus other stuff that’s not cheese
• “processed cheese food snack product” = the food in question is orange, but contains no actual cheese.