Drape a lovely girl over the hood of a sports car and the poor chimps start drooling over it immediately. Show them a condominium overlooking a beach at sunset. Show them a scrumptious meal, beautiful clothes, or jewelry; show them an impossibly tanned and handsome man with a dreamily beautiful woman in most any setting and they will buy not just a product but a dream, and it is this dream which we are most interested in.
My dear flukes, if you are assigned to the United States, you will find that advertising is one of your key weapons. The poor apes will find all of it simply irresistible, and as they drool and spend and go into debt they will be soaking up, without ever thinking about it, the philosophy we want them to absorb.
Only a man who writes that in the voice of a demon can turn around and write about being a Cheerful Exorcist!
You’ll enjoy both links!