The cultural decline of men continues apace. Tide detergent, of all cultural voices, is leading the charge today. Watch “Dad Mom” here (I can’t tell if Tide changed the title due to backlash–it used to be “Dad Mom”).
These are actual quotations from this chirpy, tongue-in-cheek video:
“Hi. I’m a Dad Mom. While my wife works, I’m at home being awesome.”
“I can take even the frilliest girl dress and fold it with complete accuracy.”
I will not respond at length to these statements; by clicking on the “manhood” and “masculinity” tags on this blog, you could get more of a sense for my sensibilities toward things like this. I will say, though, that the “Dad Mom” concept is a “man fail” in my view. Men are not called by God to be “working at home” as women are in Titus 2:5. The ground is not cursed for women in Genesis 3:17, but for men, whose responsibility it was to work outside of the home–and to protect women, which was the first “man fail” of all time.
The curse bore down upon Eve’s primary activity, childbearing, showing that her intended sphere of labor and dominion-taking was the home (Genesis 3:16). This is true of the virtuous woman of Proverbs 31 as well, who though something of a whirling dervish of godly femininity was not, like her husband, by the city gates with the elders (Proverbs 31:23), but working tirelessly to bless her family and manage her home for God’s glory.
All this suggests that the “Dad Mom” is a bad idea. The commercial offers its perspective lightheartedly, but frilly folding aside, men abdicating their creational responsibilities is no laughing matter. God created the plans for the family, not man. We may want to be “awesome” as the culture defines it, but such awesomeness leads us away from the wisdom of our Lord.
This is not to say that men do not help out around the house in some ways. I sometimes help with the dishes, and I certainly do not read the paper for several hours with my feet up while my wife wears herself out. Compared to many generations, I’m much more plugged in with my kids, and I do help out around the house in certain ways. My wife, however, is the homemaker, not me (and a fantastic one at that). She does the vast majority of the cooking, cleaning, and managing of the house; she spends the day with the kids while I provide for my family.
In that sense, I guess I am a “Dad dad” and she is a “Mom mom.” The culture presses in, but in submission to God’s will and in awareness of his good and gracious design for his blood-bought children, we stay the course.