This is for those of you who blog, and those of you who read blogs in a reader.
I’m a strong believer in publishing a full feed via syndication — I use Feedburner (by Google) to do this. A lot of you whom I follow, including some of my favorite bloggers (Scot McKnight, Brian McLaren, Tripp Fuller) only publish partial feeds. This is done because the conventional wisdom is that if you publish the full feed, there is no incentive for the reader to click through to the site, and if they don’t click through, they don’t see the ads, which is how (most) bloggers make money.
My stats show that the #1 referrer to my blog is….the RSS feed.
And my Feedburner stats show that over 20% of the “reads” on my RSS feed convert to click throughs to the site.
My question to bloggers: Does any of you who syndicate only a partial feed have stats that beat 20%?
My questions to readers: Does it irk you as much as it does me when someone syndicates only part of their feed?