Fight Back Against Facebook

Dear Readers Who Use Facebook (AKA, Dear All Readers),

Facebook highly encouraged all of us who have some kind of public following to switch from a Profile (aka, Timeline), to a Page. In fact, capping the friend limit at 5,000 made it virtually required.

So I migrated my Profile to a Page, and I’ve encouraged numerous other authors to do the same (Jay Bakker, Phyllis Tickle, Andrew Marin, Nadia Bolz-Weber). We lost all of our Facebook history — every update, comments, and image. But that’s no biggie, because now we can communicate with even more people.

But then Facebook did what it does: changed the rules in order to make more money. Now, if you’ve liked my page, there’s only about a one-in-five chance that you’ll see any of my posts. Look at what it shows me, as an admin, at the bottom of each post:

Why the notice? Because Facebook wants me to PAY CASH MONEY to get my posts to show up in the newsfeed of the users who’ve like the page. In other words, you’ve like the page, but Facebook is keeping the updates from you.

However, there is a way to fight back! Go to any Page that you’ve liked — say, for instance, Tony Jones or Nadia Bolz-Weber or Social Phonics — and hover your cursor over the Like button. A dropdown menu will appear, and you can select “Show In News Feed.” (see below for image) Then you’ll sure to see all the updates from the Pages you care about. And remember, for some of us, the Page is now the way that we’ve been forced to use Facebook — so it’s not arrogance that we’ve switched to a Page. It’s utilitarian.

Please feel free to leave all other Facebook gripes in the comment section below.

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  • Tom

    I’ve been wondering why pages I liked in the past have seemed to disappear from my news feed. Thanks for the tip!

  • Wayne Drueck

    Hey Tony. Hope all is well. Whenever I “like” a page, the “Show In Newsfeed” option is checked by default. on’t know if that’s universal or some setting in my FB account.

  • All my “Show In Newsfeed” options were checked by default, yet still get that percentage message. Wondering if there is more needed?

  • The percentage is just that: the number of folks who’ve seen the post (or where it’s at least rendered on their feed or who’ve come to the Page) vs. the number of Fans. While yes it’s a marketing tool to get you to pay for promotion, it’s also a useful metric to see how well your post is being seen/shared/etc. You’ve never had a guarantee that anyone is seeing your posts – as a personal profile, you never saw numbers for this. Now you do – it puts marketing into your hands to tweak for time of posts, for best days to post, for types of posts, etc to see what works. You advice to mark “show in newsfeed” is a good one, but it’s no guarantee that all the fans will see it. Rather, good consistent creative posts (which you’ve got no problems with!) will be the best push for all that.

    • Yeah, I get that, Rick. But FB is getting heavy handed in pushing for promoted posts. And I want to be sure that everyone who wants to see the posts in their feed has that checked.

      • They’ve changed it again – instead of the percentage, hover over the number of folks who’s seen the post, will give a graph of organic (saw in feed) vs. viral (saw when shared/commented).

  • Curtis

    It will be interesting to see how far people will allow Facebook to push them around before they start considering other options. I know nobody can come close to Facebook’s numbers, but taking the eye off the customer is the first indicator of the beginning of the end of IT companies of the past. Now that Facebook has gone public, providing what people want AND making money is a fine line that Facebook will have to walk from now on. Very few companies walk that line successfully, and of its major competitors (Google, Apple, Amazon) Facebook is the only one that has not proven yet that they can walk that line. Unlike the others, Facebook has never shown much of a profit. It will be an interesting few years ahead.

    • Larry Barber

      Unless you are an advertiser you are not Facebook’s customer, you are Facebook’s product. If they keep up this kind of garbage they may run out product. I’m about ready to tell them to shove off, and would if there were anywhere else to go (Google+ is just an echo chamber, “helloooo, is anybody here here here”).

  • It seems quixotic to use a blog post to tell people how to get to see your fubby page. Reminds me of the guy who wanted to dig a new root cellar; first he had to dig a hole to put the excavated dirt into.
    Maybe the problem is imagining that “friends” is something you can have more than 5,000 of.

    • Curtis

      Actually, they are now “fans”, not “friends”. But I see your point.

  • When you like a page, it’s auto-enabled to post to your newsfeed. Also, why close your profile when you can have both a profile & page.